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Adds four community skills covering brand identity discovery and a three-skill competitive benchmarking pipeline. **brand-discovery** — Adaptive multi-session brand identity interview spanning 8 modules (purpose, positioning, audience, personality, voice, narrative, founder-brand tension, synthesis). Uses laddering, 5 Whys, and projective techniques. State persisted to disk via state.json so sessions resume across conversations without losing elicited knowledge. Frameworks: Sinek, Dunford, Baker, Enns, Kapferer, Aaker, Neumeier, Mark & Pearson, Lencioni. Includes 8 module output templates in references/. **competitive-platform-analysis** — Scopes and tiers a competitor set before benchmarking begins. Categorizes candidates along 8 generic creative-industry axes (positioning stance, specialization, size/model, engagement format, distinctiveness posture, evidence model, brand strength, market/reach) into Direct / Adjacent / Aspirational tiers. Includes a pre-filter scoring matrix. First step in the pipeline. **benchmark-methodology** — Scores each competitor across 9 weighted dimensions (positioning 18%, brand voice 15%, visual craft 15%, offer packaging 12%, evidence 12%, enterprise-readiness 10%, thought leadership 8%, pricing 5%, client's strategic tension 5%) with explicit 1–5 rubrics and bias controls. Produces one profile card per competitor. **competitive-report-structure** — Assembles scored cards into a decision-grade report: executive summary, landscape map, competitor tiers, heatmap matrix, deep dives, white-space and threats, strategic recommendations, sources appendix. brand-discovery complements brand-voice (ECC): brand-voice extracts a style profile from existing source material; brand-discovery elicits identity from scratch through structured interviews when no prior material exists. A competitive set scoped without the client's positioning brief is noise, not intelligence — each skill enforces this by requiring the brief before proceeding. The 9-dimension scoring framework deliberately reports the client's strategic tension as two separate poles (never averaged) because the gap between them is the strategic finding. Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com> |
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| ANTIGRAVITY-GUIDE.md | ||
| ARCHITECTURE-IMPROVEMENTS.md | ||
| capability-surface-selection.md | ||
| COMMAND-AGENT-MAP.md | ||
| COMMAND-REGISTRY.json | ||
| continuous-learning-v2-spec.md | ||
| ECC-2.0-GA-ROADMAP.md | ||
| ECC-2.0-REFERENCE-ARCHITECTURE.md | ||
| ECC-2.0-SESSION-ADAPTER-DISCOVERY.md | ||
| HERMES-OPENCLAW-MIGRATION.md | ||
| HERMES-SETUP.md | ||
| hook-bug-workarounds.md | ||
| JOYCODE-GUIDE.md | ||
| legacy-artifact-inventory.md | ||
| MANUAL-ADAPTATION-GUIDE.md | ||
| MCP-CONNECTOR-POLICY.md | ||
| MEGA-PLAN-REPO-PROMPTS-2026-03-12.md | ||
| PHASE1-ISSUE-BUNDLE-2026-03-12.md | ||
| PLAN-PRD-PATTERN.md | ||
| PR-399-REVIEW-2026-03-12.md | ||
| PR-QUEUE-TRIAGE-2026-03-13.md | ||
| QWEN-GUIDE.md | ||
| SELECTIVE-INSTALL-ARCHITECTURE.md | ||
| SELECTIVE-INSTALL-DESIGN.md | ||
| SESSION-ADAPTER-CONTRACT.md | ||
| skill-adaptation-policy.md | ||
| SKILL-DEVELOPMENT-GUIDE.md | ||
| SKILL-PLACEMENT-POLICY.md | ||
| stale-pr-salvage-ledger.md | ||
| token-optimization.md | ||
| TROUBLESHOOTING.md | ||