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feat(skills): add brand-discovery and competitive benchmarking pipeline

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Adds four community skills covering brand identity discovery and a
three-skill competitive benchmarking pipeline.

**brand-discovery** — Adaptive multi-session brand identity interview
spanning 8 modules (purpose, positioning, audience, personality, voice,
narrative, founder-brand tension, synthesis). Uses laddering, 5 Whys,
and projective techniques. State persisted to disk via state.json so
sessions resume across conversations without losing elicited knowledge.
Frameworks: Sinek, Dunford, Baker, Enns, Kapferer, Aaker, Neumeier,
Mark & Pearson, Lencioni. Includes 8 module output templates in
references/.

**competitive-platform-analysis** — Scopes and tiers a competitor set
before benchmarking begins. Categorizes candidates along 8 generic
creative-industry axes (positioning stance, specialization, size/model,
engagement format, distinctiveness posture, evidence model, brand
strength, market/reach) into Direct / Adjacent / Aspirational tiers.
Includes a pre-filter scoring matrix. First step in the pipeline.

**benchmark-methodology** — Scores each competitor across 9 weighted
dimensions (positioning 18%, brand voice 15%, visual craft 15%, offer
packaging 12%, evidence 12%, enterprise-readiness 10%, thought
leadership 8%, pricing 5%, client's strategic tension 5%) with explicit
1–5 rubrics and bias controls. Produces one profile card per competitor.

**competitive-report-structure** — Assembles scored cards into a
decision-grade report: executive summary, landscape map, competitor
tiers, heatmap matrix, deep dives, white-space and threats, strategic
recommendations, sources appendix.

brand-discovery complements brand-voice (ECC): brand-voice extracts a
style profile from existing source material; brand-discovery elicits
identity from scratch through structured interviews when no prior
material exists.

A competitive set scoped without the client's positioning brief is
noise, not intelligence — each skill enforces this by requiring the
brief before proceeding. The 9-dimension scoring framework deliberately
reports the client's strategic tension as two separate poles (never
averaged) because the gap between them is the strategic finding.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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Eryk Orłowski 2026-06-10 16:36:01 +02:00
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@ -82,7 +82,7 @@
### v2.0.0 — 智能体 Harness 操作系统（2026年6月）
2.0 主线稳定版：261 个技能、control-pane 基底（会话适配器 + MCP 清单）、worktree 生命周期服务，以及 [ECC Discord 社区](https://discord.gg/36yGMHGFbR)。
2.0 主线稳定版：265 个技能、control-pane 基底（会话适配器 + MCP 清单）、worktree 生命周期服务，以及 [ECC Discord 社区](https://discord.gg/36yGMHGFbR)。
### v2.0.0-rc.1 — 表面同步、运营工作流与 ECC 2.0 Alpha（2026年4月）
@ -164,7 +164,7 @@ Copy-Item -Recurse rules/typescript "$HOME/.claude/rules/"
/plugin list ecc@ecc
```
**完成！** 你现在可以使用 64 个代理、262 个技能和 84 个命令。
**完成！** 你现在可以使用 64 个代理、269 个技能和 84 个命令。
### multi-* 命令需要额外配置